How To Survive and Stand Out at a Book Event: 5 Essential Strategies

Monday, April 11th 2016 • Advice, Books, Events

Yesterday, I was signing at the LA Times Festival of Books at the SCBWI booth. It was my second year participating and one of many, many book events that I have participated in. I was surrounded on either side by several different authors, each of whom had come prepared with a variety of decorations, swag, and book displays. One played music related to her book while another brought battery-operated lights and an astronaut helmet. Another showed up with five books and looked around at the various displays and told me that she thought she’d thought of everything but felt woefully unprepared. She asked me what had proved successful for my signings in the past, and it made me think. What were the questions that I had before my first signing, and what had worked for me?

For example, how many books do you bring? How do you get people to buy your book? How do you sell books without turning people off? How do you promote signings? How can you make the most of your book signing?

Luckily, the advice I have for book signings boils down to five essential strategies.

Please note that most of these strategies are geared to a signing at an event, panel, etc. where you are competing for attention. For your own personal signing, these will still be helpful, but realize you won’t necessarily have to seek the spotlight in the same way.

1. Bring something for people to admire, to take home, and to keep them thinking about your book.
These three things are all you need to pull a passerby’s attention to you AND they’ll fit on a small table if you’re sharing with other authors. For the “something for people to admire,” think about that astronaut’s helmet that the author next to me had. Her book was about a young child in space, and it drew kids to her picture book immediately. Once they were in front of her, she could talk about the book and hook them on the content. For me, I love the cover art of Mara and Miyuki, so my “something to admire” was simply my books propped up on small display easels. (Continue Reading…)

Are you going to #Bookfest?

Tuesday, April 14th 2015 • Events, Mara

Festival of Books

I am thrilled to announce that I will be signing books at the SCBWI booth on Sunday, April 19 at the L.A. Times Festival of Books! You can find more information here about the signing and take a look at all of the other amazing authors that will be there. I’m looking forward to a wonderful weekend celebrating books. Until then, don’t mind me as I lock myself away and edit, edit, edit.

Happy writing and reading!

Veronica

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